From scrawled hearts on stone, to handwritten notes, to mass printed cards, our Valentines have evolved into artistic and sometimes humorous gestures of love (I choo-choo-choose you. Classic). Some[...]
As digital editor at Hero Images, I'm tasked with the responsibility of quality assurance for each and every image our shoot team selects. Our images must be de-branded, the colour must be en pointe,[...]
One of the questions I often get asked is, “Do I really need a backup?” The answer is an emphatic and resounding “YES”. I know it sounds so obvious and simple but how many times have you seen on[...]
After each shoot, the Hero team sits down to go through all 3000+ images captured that day. Although that number may seem overwhelming, there is usually one image that stands out from the rest. Maybe[...]
We are constantly looking for ways to make our images more authentic. While there are many factors that can contribute to or detract from the authenticity of an image, (models, location, styling…)[...]
Did you know that on a typical shoot day with Hero we can shoot up to 100GB worth of memory cards? That’s roughly 3000 images. Per camera! In all of these gigabites there is usually one image that[...]
Of the thousands of images captured each shoot, there is usually one shot that stands out to the Art Director. The image might represent how all the pre-planned elements have harmoniously come[...]
New York-based Shannon Greer has an uncanny ability to capture people, moments, and light in a way that we have adored for years. His images are always quirky, fun, and above all, beautiful. To top[...]